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Helvetica 2007
Description: Helvetica is a feature-length independent movie about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the method kind affects our lives. The movie is an exploration of urban territories in major towns and the kind that inhabits them, and a fluid discussion with renowned designers about their work, the constructive process, and the choices and aesthetics behind their test of type.
Released: 12 Sep 2007 Director: Gary Hustwit Writers: N/A Actors: Manfred Schulz, Massimo Vignelli, Rick Poynor, Wim Crouwel Genres: Documentary
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See Massimo Vignelli on Typography on youtube.

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See INDEPENDENT LENS | Helvetica | on youtube.

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See Helvetica (2007) OST on youtube.

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See Helvetica • font • typeface • on youtube.

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See Extrait Massimo Vignelli | Fil on youtube.

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Helvetica Reviews:

Helvetica screened this week at the SXSW Movie Festival in Austin, TX where it was very well-received. In a million years it would never have occurred to me to do a documentary on a kind font. The movie makers somehow came up with the concept of doing a cultural history of the Helvetica font which has become the almost universal default modern font over the past 50 years. Fonts are almost like the air we breathe. They enjoy a very subtle and almost unnoticed and usually uncommented upon role in our everyday lives. The social and psychological methods in which Helvetic informs all our lives are quite fascinating. Helvetica is a humorous movie that combines a series of interview clips with a tons of often rather quirky graphic font designers with shot of different road signs and corporate logos. The movie provides a nice deal of insight into the role of the Helvetica font in shaping Western culture. Helvetica is both entertaining and informative in that it provides nice insight into a ubiquitous aspect of modernity about which most of us are fully oblivious. I hope that many folks receive the occasion to see this unusual and insightful film, because it opens a fascinating window for better understanding our society. Since versions of Helvetica are also the default font on most computers, many of us kind in Helvetica constantly without even realizing it. As I walked home from the film, I couldn't support noticing that many of the road signs in Austin appeared to be in Helvetica.


Helvetica is a beautifully created documentary about the Helvetica font. Actually you might think this is a dry and boring topics (as I did before I saw the film) but it is in fact a fascinating tale of design and it's implications.I think this is a movie for anyone who wants to know what design is all about. Never mind that it's based on the font it is a statement on design in general too.The interviewed folks are all extremely interesting and succeed in conveying their passions and convictions. The video work is convincing too and shows very well how common and you might tell oversaturated the globe is with Helvetica.This Movie WILL change how you see writing. It teaches how to look for the font and it's influence in writing and advertising.Great film, definitely a gotta watch.Oliver


I saw this movie last night at the Rochester Institute of Technology in the company of hundreds of budding graphic designers, fresh media specialists, and fanatics of typography. I found it utterly engaging. It wasn't just a movie about a font. It was a intelligent device used to weave a storyline around graphic design, the importance of typography in the craft, and the passionate opinions on design in general elicited from this stellar cast of über constructive professionals. I feel that this movie has a broad appeal beyond typography aficionados, which is admittedly a tiny tribe. The passion behind the ideals expressed by the graphic designers is undeniable and infectious.The movie was beautifully place together. The result of showing the ubiquitous test of this font in towns around the world, with folks walking by, buses, taxis, and vehicles whizzing past, etc. all set to a fully excellent melody was wonderful. These vignettes provided transitions between interviews with globe renowned designers.You might have problem finding a screening of this movie but if you see it coming to a theater or movie festival near you don't miss it!!



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